2013 Winners & Shortlists

Brief Explanation

When we look at the main reasons why women turn to chocolate when they want moments of emotional relief, we find one common source…MEN It’s the real woman that indulges in Galaxy, when in need of this emotional relief, she is one that empowered and confides in Galaxy as her chocolate that understands her. To her, Galaxy is pleasure worth taking because she deserves it! We are telling all those men who upset their women in one way or another, that Galaxy is what makes them pass it all. Our challenge was to own a consumption occasion for chocolate in Ramadan. Galaxy was a brand that communicates its’ products attributes and portrays the indulgence experience that women go through, which was seen as being fantasy. Now, Galaxy is shifting from this fantasy to reality, by showing the real women who eat chocolate and the real experience they go through.