| Brand | EDITA |
| Product/Service | FRESKA |
| Entrant | KAIRO Cairo, EGYPT |
| Category | FILM - ART DIRECTION |
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Entrant Company
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KAIRO Cairo, EGYPT
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Advertising Agency
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KAIRO Cairo, EGYPT
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Production Company
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MELON FILMS Cairo, EGYPT
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Brief Explanation
In the past 2 years in Egypt, so much has been happening, that people became immune to any kind of amazement.
The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing."
This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.
Credits
| Hesham Ellabban |
Executive Creative Director |
| Montasser Khalil |
Creative Director |
| Ahmad Elrefaey |
Copywriter |
| Ahmed Abbas/Fady Youssef/Mostafa Tawfic/Alia Edrees/Nora Aly |
Art Director |
| Sameeh Selim |
Account Supervisor |
| Hossam Fawzy/Ahmed El Ganainy/Ghalia El Sayegh/Sara Hosni |
Producer |
| Omar Hilal |
Director |
| Ahmed Hafez/Salah Salem |
Editor |
| Frequency |
Sound Studio |
| Hosny Ali |
Sound Design/Arrangement |
| Graphic Aroma |
Post Production |
| Graphic Aroma |
Animation |
| Kpm |
Music |
| Mahmoud Dogheim |
Account Manager |
| Diaa Eldin Mohamed |
Production Designer |
| Quim Miquel |
Cinematographer |
| Quim Miquel |
Director Of Photography |
| Graphic Aroma |
EditingCompany |
| Eslam Hanafy |
ProductionManager |
| Stylist : Dina Nadeem |
Other Credits |