2013 Winners & Shortlists

Brief Explanation

This is a charity project from Mini Cooper to donate blankets and covers to the underprivileged. Valentine's day has been becoming more and more overrated and much anticipated in Egypt. Teenagers in Egypt spend thousands of Egyptian pounds on Teddy bears on Valentine’s Day alone. Given Mini's target group, we decided to take advantage of this fluffy occasion, take large amounts of Teddy bears and use their cotton and material to make blankets and bed covers as a catalyst for this project. The story is being told from the perspective of a Teddy bear that witnessed this grotesque transformation. The commercial was made to air on TV on Valentine’s Day only.