2013 Winners & Shortlists

Brief Explanation

In 2012, MTC touch, the leading mobile operator in Lebanon, wanted to communicate its new name and vision: touch, a new world; expressed in the form of lyrics: “We all have those little thoughts that we don’t share. Those little daydreams, when the boss is talking, when your friend is sharing her experiences…again. Maybe it’s finally time to convert those little thoughts into action. Actions that may actually change how we live. ‘Cause the world is evolving and so should we. With the evolving world there is a new community, where it Shares and expresses: In my new world I buy time. And my money grows on trees. And everybody is tanned. We the leading mobile operator, We are evolving. When our community of over 2 million, share their world. Then together we can touch a new world, made of all the little things we do.” An animation brought this song to life through a typographic exercise, combining ludic and minimal art direction via several animation techniques, from motion graphics to stop-motion. It was then placed as the introductory video to the website: inmynewworld.com, a space inviting all Lebanese to share their worlds & be part of touch’s new vision.