2013 Winners & Shortlists

The Campaign

Nokia planned an exclusive launch in Tunisia of the Lumia 900 and it was for the first time in Africa and MENA area. The challenge was about telling the story of the Lumia 900, presenting the device to the consumer and interest him, while the competitors were on ground months before the arrival of Nokia Lumia 900 to Tunisia.

Success of the Campaign

Thanks to the innovative and creative ideas we used to bring this campaign to life, we created the buzz around the brand, Nokia, and also the product: Lumia 900, the Windows phone, which was strong enough to get the interest of the target and fight back the competitors. consumers were visiting the stores in order to discover the device and learn about it. The client admitted that the campaign was telling the story of the Lumia 900 and bringing it to life.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

As the "spirit" of the campaign was about being amazing, different and new everyday, we decided to bring this idea to life by presenting the device with different ways across each channel: - giant billboards in the sea, pulled by zodiacs - 2D muppies in the most strategic areas - the very first interactive video wall in the airport during the pic periods - creative advertorials, posters, magazine covers ... etc in the most popular titles - a massive social network campaign and online campaign on the most visited websites..