2013 Winners & Shortlists

AVALON

Client/BrandAL SAYER GROUP
Product/ServiceTOYOTA
EntrantLITMUS Kuwait City, KUWAIT
Type of EntryDesign
CategoryPUBLICATIONS
Entrant Company LITMUS Kuwait City, KUWAIT
Advertising Agency LITMUS Kuwait City, KUWAIT

Brief Explanation

To Launch the redesigned model of Toyota Avalon in Kuwait, expanding its target to younger audience, and to highlight the characteristics of the new car.

The Brief

The Avalon has always been successful within the Kuwaiti market and therefore it was important to create a campaign that introduces the car and highlights all new features such as: bold and athletic elegant exterior styling and the high quality interior. The campaign should enhance the luxurious image of the Avalon as the flagship of Toyota.

How the final design was conceived

To attract the target audience’s attention, a communications kit resembling an action movie was designed placed in selected locations, alongside an ATL campaign with the same theme, posters were designed to support the communication, and at displays instead of handing out traditional brochures, a movie-like DVD was given with the printed brochure and a disc inside with information.

Indication of how successful the outcome was in the market

Significant amount of customer inquiries leading to all available stock being sold out in 10 days.

Credits

Name Company Position
Ezzeddin Foqaha Litmus Creative Director/Art Director
Bashir Beyrouti Litmus Production Manager
Yousef Othman Litmus Copywriter
Raed Kaddoura Litmus Account Director
Amine Ikbal Litmus Account Executive