Brand | AL SAYER GROUP |
Product/Service | TOYOTA |
Entrant | LITMUS Kuwait City, KUWAIT |
Category | PUBLICATIONS |
Entrant Company
|
LITMUS Kuwait City, KUWAIT
|
Advertising Agency
|
LITMUS Kuwait City, KUWAIT
|
Brief Explanation
To Launch the redesigned model of Toyota Avalon in Kuwait, expanding its target to younger audience, and to highlight the characteristics of the new car.
The Brief
The Avalon has always been successful within the Kuwaiti market and therefore it was important to create a campaign that introduces the car and highlights all new features such as: bold and athletic elegant exterior styling and the high quality interior.
The campaign should enhance the luxurious image of the Avalon as the flagship of Toyota.
How the final design was conceived
To attract the target audience’s attention, a communications kit resembling an action movie was designed placed in selected locations, alongside an ATL campaign with the same theme, posters were designed to support the communication, and at displays instead of handing out traditional brochures, a movie-like DVD was given with the printed brochure and a disc inside with information.
Indication of how successful the outcome was in the market
Significant amount of customer inquiries leading to all available stock being sold out in 10 days.
Credits
Ezzeddin Foqaha |
Litmus |
Creative Director/Art Director |
Bashir Beyrouti |
Litmus |
Production Manager |
Yousef Othman |
Litmus |
Copywriter |
Raed Kaddoura |
Litmus |
Account Director |
Amine Ikbal |
Litmus |
Account Executive |