2013 Winners & Shortlists

ANTI TOBACCO DAY

Client/BrandQATARI DIAR
Product/ServiceCSR
EntrantMMG QATAR Doha, QATAR
Type of EntryDesign
CategoryFLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS
Entrant Company MMG QATAR Doha, QATAR
Advertising Agency MMG QATAR Doha, QATAR

Brief Explanation

Consider cultural issues; death and chronic illness can be a sensitive subject. Highlight the health risks associated with consuming all forms of tobacco, including cigarettes and the hookah pipe. Raise awareness and attendance of the event.

The Brief

Qatari Diar, wanting to raise awareness amongst employees of tobacco-related illness, organised an Anti Tobacco Day. The client asked for a campaign that would inform smokers of the health issues surrounding tobacco and achieve high attendance for the event.

How the final design was conceived

Due to the sensitive nature of the audience, a typographic route was chosen over photography. The idea itself has the same thought process as a person addicted to cigarettes, it appears appealing at first but the insides are the killer, in this case, the hard-hitting information rolled up inside the flyer.

Indication of how successful the outcome was in the market

The leaflet generated much interest amongst smokers and this resulted in high attendance numbers at the event, due in part to the novelty aspect of the flyer.

Credits

Name Company Position
Khaled Almalki Mmg Qatar Copywriter
Abel Villa Mmg Qatar Art Director
Peter Gausis Mmg Qatar Regional Executive Creative Director
Derek Payne Mmg Qatar Creative Director