MUSCAT HILLS MARKETING COLLATERAL
| Brand | MUSCAT HILLS RESIDENCES LLC |
| Product/Service | LEISURE |
| Entrant | PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT |
| Category | PUBLICATIONS |
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Entrant Company
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PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
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Advertising Agency
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PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
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Brief Explanation
To create a unique piece of art for a unique piece of architecture.
The Brief
Communicate phase II of Muscat Hills Residential project surrounding a 16 holes golf course to a target audience of high net-worth individuals while reflecting its Arabesque architectural style and quality of finishing.
How the final design was conceived
Produce a tangible communication collateral enclosed in a matching box that mirrors the uniqueness of the project, through the use of assignment photography, custom calligraphy, use of rich materials, finishes and printing techniques.
Indication of how successful the outcome was in the market
40% of all properties were sold within three weeks.
Credits
| Louai Alasfahani |
Paragon International Llc Oman |
Chief Creative Officer |
| Nizar Al Shorbagi |
Paragon Marketing Communications |
Senior Art Director |