2013 Winners & Shortlists

SWISS BELHOTEL 2013 CALENDAR

Short List
Client/BrandSWISS-BEL HOTEL PLAZA KUWAIT
Product/ServiceHOTEL AND LEISURE
EntrantPARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
Type of EntryDesign
CategoryFLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS
Entrant Company PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
Advertising Agency PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT

Brief Explanation

Every season a plethora of organizations produce calendars that often end up in the trash bin or passed down the ranks of the organization. How to get the recipient to keep and use our client calendar?

The Brief

Create a 2013 calendar.

How the final design was conceived

To differentiate our client calendar from all the clutter, we created a calendar that doubles as a coaster. Each coaster has on one side, a single month of the calendar year and enough space to jot down whatever they wish to, on the flip side of the coasters we used different patterns with a color-coding and message corresponding to that particular month.

Indication of how successful the outcome was in the market

The coaster/calendar was so well perceived by the recipients to the extent that our client asked us to print additional calendars.

Credits

Name Company Position
Louai Alasfahani Paragon Marketing Communications Chief Creative Officer
Nizar Al Shorbagi Paragon Marketing Communications Senior Art Director