2013 Winners & Shortlists

RASHA SAWAS CORPORATE IDENTITY

Client/BrandRASHA SAWAS
Product/ServiceINDEPENDENT ARTIST
EntrantPARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
Type of EntryDesign
CategoryCORPORATE IDENTITY SCHEMES
Entrant Company PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
Advertising Agency PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT

Brief Explanation

How to create a memorable fade between Fashion, Interior design and Art in an unique artistic personal logo?

The Brief

Create a personal identity for a multi discipline designer that major in Art, Fashion and Interior design. The designer is passionate about expressing her creativity by using the pencil as her tool of choice.

How the final design was conceived

We used a minimalistic approach in creating her identity which included her logo, paper system, digital signature, website and Facebook business page. We embedded her preferred tool of expressing her talents – the pencil- in the magical negative space on her initial, combining it with a typographic treatment of her name. All done in a cost effective artistic manner.

Indication of how successful the outcome was in the market

The name became a brand.

Credits

Name Company Position
Louai Alasfahani Paragon International Llc Oman Chief Creative Officer