2013 Winners & Shortlists

F3 CORPORATE IDENTITY

Client/BrandF3
Product/ServiceFASHION
EntrantPARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
Type of EntryDesign
CategoryCORPORATE IDENTITY SCHEMES
Entrant Company PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT
Advertising Agency PARAGON MARKETING COMMUNICATIONS Salmiya, KUWAIT

Brief Explanation

Create a minimalistic timeless identity that transcends fashion trends and works well across multiple platforms.

The Brief

F3 is a newly established fashion company by three entrepreneurs specializing in introducing international fashion brands into the Middle East through obtaining their franchising rights.

How the final design was conceived

We met the challenge by creating a logo that is open ended from both sides without an enclosure to represent their ambition and their endless possibilities of growth in classy black and white palate.

Indication of how successful the outcome was in the market

The visual identity communicates sophistication and professionalism, which enabled the client to obtain three international brands in a record time of less than three months.

Credits

Name Company Position
Louai Alasfahani Paragon Marketing Communications Chief Creative Officer