Brand | NOVARITS |
Product/Service | TAVEGYL |
Entrant | MEMAC OGILVY & MATHER Cairo, EGYPT |
Category | POSTERS |
Entrant Company
|
MEMAC OGILVY & MATHER Cairo, EGYPT
|
Advertising Agency
|
MEMAC OGILVY & MATHER Cairo, EGYPT
|
Brief Explanation
1- Creating a clear differentiation in the target audience's perception between Tavegyl as an allergy treatment with a calming effect and between any other ordinary treatment.
2- Clarifying Tavegyl role as a treatment not as a hypnotic
The Brief
Demonstrate Tavegyl efficiency by emphasizing on
Tavegyl’s double effect:
- Treating allergy
- Calming effect (to help allergic patients to have a good
night sleep without the annoying itchy feel)
Target Audience:
- Doctors
- Pharmacist
- Patient
How the final design was conceived
Building on the creative concept (sleeping with allergy)
Indication of how successful the outcome was in the market
It was well received and perceived by the target audiences, also the product sales increased after the campaign's launch
Credits
Khaled Elsherbeny |
Memac Ogilvy |
Senior Copywriter/Creative |
Bassem Fahmy |
Memac Ogilvy |
Head Of Studio/Creative |
Michael Habib |
Memac Ogilvy |
Art Director/Creative |
Hany Atef |
Memac Ogilvy |
Re-Toucher |
Ahmed Osman |
Freelancer |
Photographer |
Mohsen Farid |
Memac Ogilvy |
Senior Account Manager |
Noha Rashid |
Memac Ogilvy |
Senior Account Executive |