2013 Winners & Shortlists

Brief Explanation

Agency logos are usually typefaces, it's rare that you see something symbolic, visually exciting and meaningful. We wanted this logo not just for us but for everyone who somehow the other are a part of this agency. We wanted to speak to them in a humble way by telling them our little story. We wanted our audience to be curious about our logo and intrigue them to search us and find out what we are.

The Brief

We wanted to create "Not another logo". A symbol that lived in our hearts and made us proud. We wanted to give our employees something different to belong to. Something that reflected our philosophy of "Living Young".

How the final design was conceived

It was quite easy cause we have a very strong philosophy differentiation pillar "Not another dinosaur". This completely changed everything for us. As we are an open-minded agency with no protocol, full transparency, we respect egos and value talents. This led us to the idea of always "Living Young". A young minded never worries, is more playful, more open and at the same time, more creative. Once we had our positioning right, we came up with an idea of a young boy with a large sized bubble gum/speech bubble. Living Young, having your opinion and ideas larger than life.

Indication of how successful the outcome was in the market

We have been successfully using our logo on different events creatively, and have received a very positive feedback on its understanding. The logo has been also well appreciated by our clients and partners.