THE INSTANT PHOTO BUSINESS CARD
Brand | FITNESS FIRST |
Product/Service | GYM / HEALTH & FITNESS CLUB |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | STATIONERY |
Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
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Y&R DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
January sees a lot of interest from people in terms of gym enquiries. Unfortunately, this doesn’t always translate into actual sign ups. Our objective was therefore to buck this trend and convert ‘best intentions’ into actual commitments.
The Brief
The brief was to create a business card that could potentially increase the conversion rate in Fitness First gyms, making sure more of the people who enquired actually decided to join.
How the final design was conceived
We wanted to keep the design simple and above all, functional. The concept was to create a business card that acted as a BEFORE photo and it was this feature that would need to dominate the design. We also developed a method of pre-printing the consultants’ details on the frame of the picture, so that our ‘business card’ would develop ready to deliver.
Indication of how successful the outcome was in the market
Over 2000 prospective clients were given the business cards during the month. Through these, we were able to register a 62% increase in callbacks, and sign 37% more members than the previous month.
Credits
Shahir Zag |
Y/R |
Chief Creative Officer |
Ryan Reed |
Y/R |
Creative Director |
Dario Albuquerque |
Y/R |
Senior Copywriter |
Jed Dawson |
Y/R |
Copywriter |
Dane Ogilvie |
Y/R |
Art Director |
Pierre Farra |
Y/R |
Account Manager |
Amin Soltani |
Y/R |
Head Of Production |
Dhruv Arora |
Fitness First |
Marketing Manager |
Leng Panganiban |
Y/R |
Producer |