2013 Winners & Shortlists

MAPPING THE WORLD IN 12 MONTHS

Silver
Client/BrandLAND ROVER
Product/ServiceLAND ROVER
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryFLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours stands out from the rest?

The Brief

To design the 2013 Land Rover calendar that demonstrates our vehicles' extraordinary capabilities, and bring out the new 'Above and Beyond' positioning of the brand.

How the final design was conceived

The calendar is based on the core idea that in a Land Rover, every day is an adventure. Designed in the form of a road map, it takes our recipient around the world in 365 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter. Its minimalist yet intuitive design engages the customers on a daily basis. With this calendar, every day the recipient could figure out where Land Rover would take them tomorrow or next month. Increasing the interaction between the recipients and the brand, and constantly reminding them to go Above and Beyond in their Land Rovers.

Indication of how successful the outcome was in the market

We sent out 2,200 pieces to our existing customers across the regions and another 500 to our prospective customers. In return, we received 734 thank you emails, 417 requests for another copy and 68 test-drive bookings for the next two months.

Credits

Name Company Position
Shahir Zag Y&R Chief Creative Director
Shahir Zag Y&R Creative Director
Kalpesh Patankar Y&R Creative Director
Shahir Zag Y&R Copywriter/Designer
Kalpesh Patankar Y&R Art Director/Designer
Guillaume Calmelet Y&R Copywriter
Amin Soltani Y&R Agency Producer
Binnu Cherian Y&R Production Manager
Zaakesh Mulla Y&R Account Supervisor
Pierre Farra Y&R Account Manager
Jean Atik Jaguar Land Rover Marketing Manager