2013 Winners & Shortlists

Brief Explanation

As a medium-sized independent agency, theAdkitchen's main strengths are flexibility and the ability to do most briefs in-house, and its identity draws strongly on these qualities.

The Brief

theAdkitchen is an independent agency making its mark in Dubai's advertising industry. To reach potential and existing clients as well as partners and suppliers, theAdkitchen required collateral that would portray its personality and be easily recognisable.

How the final design was conceived

By using standard production elements such as crop marks and handwritten “amendments,” clients and suppliers preview of a typical day at theAdkitchen, where everyone from the CEO to the driver have to work closely together to deliver to clients’ requirements. Squiggles and sketches on notebooks give an impression of what occupies art directors’ minds during meetings. And handwritten messages on the walls present an agency that is both down-to-earth yet determined to succeed.

Indication of how successful the outcome was in the market

theAdkitchen was established at the height of the property crisis in Dubai and was quickly awarded two real estate accounts. Now on its fourth year, property clients are still a big part of its portfolio but has since diversified to include consumer goods, hospitality and even FMCG.