2013 Winners & Shortlists

THE DOT DISPLAY PACKAGE

Client/BrandMADAME RÊVE
Product/ServiceDOT
EntrantLEO BURNETT BEIRUT, LEBANON
Type of EntryDesign
CategoryPOINT OF SALE
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON

Brief Explanation

The dot collection travels the world and is showcased in numerous exhibitions that often don’t provide display facilities. Our solutions had to be light, easy to move and had to be displayed in spaces that do not have proper display support. The bracelet is also flexible and constantly molds itself into a unique piece every time it is worn. And the reinvention continues as several dots intertwine to create a new unique combination.

The Brief

We were asked to create a package design for the bracelet and a display design that would be light and easy to travel, especially that the designers travel the world with their collections to display them at various exhibitions.

How the final design was conceived

We created a black cardboard box that contained one bracelet and its instruction poster. The box had specific holes that transformed it simultaneously into a display unit that could showcase more than one bracelet at a time. We also designed the boxes to be connectable to each other-from both sides, creating a bigger display unit. The poster gave the owner a preview of their dot’s possible origin by placing their bracelet inside the die cut found on the poster. The back illustrated how the bracelet shapes into a new form every time it is worn.

Indication of how successful the outcome was in the market

In 2012, the Dot Package travelled the world and was showcased in major international fashion trade shows such as Tranoi and Bijorhca in Paris, and ENK in New York City.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Davina Atallah Leo Burnett Beirut Senior Art Director
Marya Ghazzaoui Leo Burnett Beirut Art Director