2013 Winners & Shortlists

DEHYDRATION LEVELS: FROM THE HUMAN BODY TO THE LAND OF THE NILE

Silver Campaign
Client/BrandKAIRO
Product/ServiceINFOGRAPH
EntrantKAIRO Cairo, EGYPT
3 of 3 Campaign
Type of EntryDesign
CategorySELF PROMOTION
Entrant Company KAIRO Cairo, EGYPT
Advertising Agency KAIRO Cairo, EGYPT

Brief Explanation

How could we translate so much information, into a simple yet interesting communication medium? After having designed a set of two Infographic posters, talking about two trending subjects in Egypt: "Road Transportation in Egypt" and "Hijab", and after they were very well received by the clients and the creative community in Egypt, we decided to launch a quarterly Kairo Infograph about a new trending subject.

The Brief

Kairo, the new independent advertising agency in Egypt, wanted to show to both existing and potential clients, its strong understanding of local trends and insights, and its ability to translate these insights and discoveries into powerful visual communication.

How the final design was conceived

First we identified the new subject: Water need in the Land of the Nile, with the focus of the human body and the Land of egypt as well. Then came the design idea: We will use the different urine color ranges to indicate dehydration and hydration levels in the human body and the Land of the Nile.

Indication of how successful the outcome was in the market

The Infographic poster titled "Dehydration Levels: From the human body to the Land of the Nile" was requested by 2 potential clients for their natural spring water brands ,to be hung in their offices.

Credits

Name Company Position
Hesham Ellabban Kairo Executive Creative Director
Montasser Khalil Kairo Creative Director
Alia Edrees Kairo Art director
Nora Aly Kairo Designer
Mostafa Tawfik Kairo Designer
Fady Youssef Kairo Art director
Ahmad Elrefaei Kairo Writer
Sameeh Selim Kairo Managing Partner
Hussein Faheem Kairo Planner
Ahmed Abbas Kairo Associate Creative Director