DEHYDRATION LEVELS: FROM THE HUMAN BODY TO THE LAND OF THE NILE
Brand | KAIRO |
Product/Service | INFOGRAPH |
Entrant | KAIRO Cairo, EGYPT |
| 3 of 3 Campaign |
Category | SELF PROMOTION |
Entrant Company
|
KAIRO Cairo, EGYPT
|
Advertising Agency
|
KAIRO Cairo, EGYPT
|
Brief Explanation
How could we translate so much information, into a simple yet interesting communication medium?
After having designed a set of two Infographic posters, talking about two trending subjects in Egypt:
"Road Transportation in Egypt" and "Hijab", and after they were very well received by the clients and the creative community in Egypt, we decided to launch a quarterly Kairo Infograph about a new trending subject.
The Brief
Kairo, the new independent advertising agency in Egypt, wanted to show to both existing and potential clients, its strong understanding of local trends and insights, and its ability to translate these insights and discoveries into powerful visual communication.
How the final design was conceived
First we identified the new subject: Water need in the Land of the Nile, with the focus of the human body and the Land of egypt as well.
Then came the design idea: We will use the different urine color ranges to indicate dehydration and hydration levels
in the human body and the Land of the Nile.
Indication of how successful the outcome was in the market
The Infographic poster titled "Dehydration Levels: From the human body to the Land of the Nile" was requested by 2 potential clients for their natural spring water brands ,to be hung in their offices.
Credits
Hesham Ellabban |
Kairo |
Executive Creative Director |
Montasser Khalil |
Kairo |
Creative Director |
Alia Edrees |
Kairo |
Art director |
Nora Aly |
Kairo |
Designer |
Mostafa Tawfik |
Kairo |
Designer |
Fady Youssef |
Kairo |
Art director |
Ahmad Elrefaei |
Kairo |
Writer |
Sameeh Selim |
Kairo |
Managing Partner |
Hussein Faheem |
Kairo |
Planner |
Ahmed Abbas |
Kairo |
Associate Creative Director |