Brand | McDONALD'S |
Product/Service | McDONALD'S |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | FLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS |
Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
The Big Mac has been there for some of the greatest events and inventions in the last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged. As the people's restaurant, we thought the best way to celebrate this achievement was to turn to the people and let them express their love for The Big Mac. We commissioned 45 artists to commemorate the Big Mac's heritage and celebrate the historic milestones it has seen through their designs. We then packaged the posters in a keepsake postcard format for the media kit sent to influencers.
The Brief
The only thing that comes close to the size and recognition of the McDonald's brand is McDonald's most recognizable hamburger, The Big Mac. And the truth was that it had been a while since we had talked about the beloved burger. The brief to us wasn't just to shout out loud about the iconic double patty burger, but to truly celebrate its long-standing history and iconic stature with the people who love it most.
How the final design was conceived
The Big Mac has been there for some of the greatest events and inventions in last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged. We commissioned 45 artists to commemorate the Big Mac's heritage and celebrate the historic milestones it has seen through their designs. We then packaged the posters in a keepsake postcard format for the media kit.
Indication of how successful the outcome was in the market
600 media kits were distributed to key influencers in the GCC, giving them everything they needed or wanted to know about the artists and project while also providing them with an instant snapshot of what the campaign was all about. The art project at the heart of the campaign was shared with these influencers in a perfectly packaged set of postcards depicting the different artworks.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Peter Bidenko |
Leo Burnett |
Regional Executive Creative Director |
Marwan Chahine |
Leo Burnett |
Creative Director |
Tariq Ayass |
Leo Burnett |
Senior Art Director |
Farah Nehme |
Leo Burnett |
Art Director |
Lana Chukri |
Leo Burnett |
Art Director |
Bassem Ichtay |
Leo Burnett |
Graphic Designer |
Maha Khawaja |
Leo Burnett |
Copywriter |
Rania Badawi |
Leo Burnett |
Arabic Copywriter |
Mohammad Halabi |
Leo Burnett |
Regional Head Of Arabic |
Sarah Abdullah |
Leo Burnett |
Head Of Tv Production |
Rasha Alazem |
Leo Burnett |
Account Director |
Dana Abdulal |
Leo Burnett |
Account Supervisor |
Joanna Chami |
Leo Burnett |
Account Executive |
Ali Marashi |
Leo Burnett |
Planner |