2013 Winners & Shortlists

BIG MAC - POSTERS

Short List
Client/BrandMcDONALD'S
Product/ServiceMcDONALD'S
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryPOSTERS
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES

Brief Explanation

The Big Mac has been there for some of the greatest events and inventions in the last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged. As the people's restaurant, we thought the best way to celebrate this achievement was to turn the people and let them express their love for The Big Mac. We commissioned 45 artists to commemorate the Big Mac's heritage and celebrate the historic milestones it has seen through their designs. We then packaged the posters in a keepsake postcard format for the media kit sent to influencers.

The Brief

The only thing that comes close to the size and recognition of the McDonald's brand is McDonald's most recognizable hamburger, the Big Mac. And the truth was that it had been a while since we had talked about the beloved burger. The brief to us wasn't just to shout out loud about the double iconic patty burger, but to truly celebrate its long-standing history and iconic stature with the people who love it most.

How the final design was conceived

The Big Mac has been there for some of the greatest events and inventions in last 4 decades. It was perfected in 1967 and 46 years later, it remains unchanged. We commissioned 45 artists to commemorate the Big Mac's heritage and celebrate the historic milestones it has seen through their designs. As well as being available on an online gallery, the posters were also placed in a public art exhibit.

Indication of how successful the outcome was in the market

The posters were placed in a public art exhibit, where the general public could see each individual poster 'through the years', and also included the winning entry for the poster of the 46th year.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
Peter Bidenko Leo Burnett Regional Executive Creative Director
Marwan Chahine Leo Burnett Creative Director
Tariq Ayass Leo Burnett Senior Art Director
Farah Nehme Leo Burnett Art Director
Lana Chukri Leo Burnett Art Director
Bassem Ichtay Leo Burnett Graphic Designer
Maha Khawaja Leo Burnett Copywriter
Rania Badawi Leo Burnett Arabic Copywriter
Mohammad Halabi Leo Burnett Regional Head Of Arabic
Sarah Abdullah Leo Burnett Head Of Tv Production
Rasha Alazem Leo Burnett Account Director
Dana Abdulal Leo Burnett Account Supervisor
Joanna Chami Leo Burnett Account Executive
Ali Marashi Leo Burnett Planner
Nicolas Chidiac Leo Burnett Head of Strategy