2013 Winners & Shortlists

AID THEM

BrandNOVARTIS CONSUMER HEALTH
Product/ServiceFENISTIL GEL
EntrantMEMAC OGILVY & MATHER Cairo, EGYPT
CategoryPOSTERS
Entrant Company MEMAC OGILVY & MATHER Cairo, EGYPT
Advertising Agency MEMAC OGILVY & MATHER Cairo, EGYPT

Brief Explanation

The challenge was to encourage mothers to use Fenistil as a first aid for their kids.

The Brief

Fenistil gel is a rapid cure for mosquito bites and sun burns, with a touch of calm for the skin mild irritation, Communication to be simple functional massege and reflects that Fenistil gel not only relieves itching but also reduces the frequency and severity of allergic reaction. Target Audience: - Patient- Mainly Mothers - Pharmacist (OTC)

How the final design was conceived

Building on the creative concept considering that the design should be appealing to Mothers

Indication of how successful the outcome was in the market

The communication reached the target audience successfully and the product sales and market share increased well after the campaign's launch

Credits

Name Company Role
Bassem Fahmy Memac Ogilvy Head Of Studio/Creative
Khaled Elsherbeny Memac Ogilvy Senior Copywriter/Creative
Michael Habib Memac Ogilvy Art Director/Creative
Hany Atef Memac Ogilvy Re Toucher
Mohsen Farid Memac Ogilvy Senior Account Manager
Noha Rashid Memac Ogilvy Senior Account Executive