Brand | NOVARTIS CONSUMER HEALTH |
Product/Service | FENISTIL GEL |
Entrant | MEMAC OGILVY & MATHER Cairo, EGYPT |
Category | POSTERS |
Entrant Company
|
MEMAC OGILVY & MATHER Cairo, EGYPT
|
Advertising Agency
|
MEMAC OGILVY & MATHER Cairo, EGYPT
|
Brief Explanation
The challenge was to encourage mothers to use Fenistil as a first aid for their kids.
The Brief
Fenistil gel is a rapid cure for mosquito bites and sun burns, with a touch of calm for the
skin mild irritation, Communication to be simple functional massege and reflects that Fenistil gel not only relieves itching but also reduces the frequency and severity of allergic reaction.
Target Audience:
- Patient- Mainly Mothers
- Pharmacist (OTC)
How the final design was conceived
Building on the creative concept considering that the design should be appealing to Mothers
Indication of how successful the outcome was in the market
The communication reached the target audience successfully and the product sales and market share increased well after the campaign's launch
Credits
Bassem Fahmy |
Memac Ogilvy |
Head Of Studio/Creative |
Khaled Elsherbeny |
Memac Ogilvy |
Senior Copywriter/Creative |
Michael Habib |
Memac Ogilvy |
Art Director/Creative |
Hany Atef |
Memac Ogilvy |
Re Toucher |
Mohsen Farid |
Memac Ogilvy |
Senior Account Manager |
Noha Rashid |
Memac Ogilvy |
Senior Account Executive |