2013 Winners & Shortlists

THE SLIMMING BUSINESS CARD

Silver
Client/BrandCRISTINA NICULESCU
Product/ServicePERSONAL TRAINER
EntrantSAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Type of EntryDesign
CategorySTATIONERY
Entrant Company SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Advertising Agency SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES

Brief Explanation

Being an independent trainer, obviously budgets were a constraint. So we had to do something that was cost effective. Key Objective: Get people to call in and convert them to clients.

The Brief

Being an independent Personal Trainer, one usually has to rely on word of mouth to attract new clients. And in a place like Dubai, where media isn’t exactly cheap, we were challenged by Cristina Niculescu to come up with a cost effective way that would get people talking about her.

How the final design was conceived

No frills. No fancy design. No elaborate mechanism, just a simple ‘Before’ and ‘After’ situation that uses the horizontal and vertical position of the card.

Indication of how successful the outcome was in the market

The response Cristina experienced was quite encouraging. This simple representation of getting in shape, got people talking, and generated a number of calls. Most of who are now happy clients.

Credits

Name Company Position
Umran Shaikh Saatchi/Saatchi Art Director
Wayne Fernandes Saatchi/Saatchi Copywriter
Richard Copping Saatchi/Saatchi Executive Creative Director
Valery Starr Saatchi/Saatchi Producer/Production