THE SLIMMING BUSINESS CARD
Brand | CRISTINA NICULESCU |
Product/Service | PERSONAL TRAINER |
Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Category | STATIONERY |
Entrant Company
|
SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Being an independent trainer, obviously budgets were a constraint. So we had to do something that was cost effective.
Key Objective:
Get people to call in and convert them to clients.
The Brief
Being an independent Personal Trainer, one usually has to rely on word of mouth to attract new clients. And in a place like Dubai, where media isn’t exactly cheap, we were challenged by Cristina Niculescu to come up with a cost effective way that would get people talking about her.
How the final design was conceived
No frills. No fancy design. No elaborate mechanism, just a simple ‘Before’ and ‘After’
situation that uses the horizontal and vertical position of the card.
Indication of how successful the outcome was in the market
The response Cristina experienced was quite encouraging. This simple representation of getting in shape, got people talking, and generated a number of calls. Most of who are now happy clients.
Credits
Umran Shaikh |
Saatchi/Saatchi |
Art Director |
Wayne Fernandes |
Saatchi/Saatchi |
Copywriter |
Richard Copping |
Saatchi/Saatchi |
Executive Creative Director |
Valery Starr |
Saatchi/Saatchi |
Producer/Production |