2013 Winners & Shortlists

EVELYN'S CHOCOLATY SAUCE

Bronze
Client/BrandEVELYN'S
Product/ServiceCHOCLATE SAUCE
EntrantJANSENHARRIS, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryPACKAGING
Entrant Company JANSENHARRIS, UNITED ARAB EMIRATES
Advertising Agency JANSENHARRIS, UNITED ARAB EMIRATES

Brief Explanation

The UK market is extremely saturated with high end speciality stores and products. People are extremely brand loyal to their brands and are reluctant to change. A major challenge was to create a new brand, that was in fact, an old recipe. We had to build authenticity and heritage in a short amount of time so that the brand could stand alongside more 'established' players.

The Brief

This deliciously decadent chocolate sauce recipe has been passed down several generations of Evelyn women and remains a tightly kept secret. The recipe was originally crafted in a small town called Moshi nestling on the foothills of Mount Kilimanjaro, Tanzania.As a new product to be introduced to the market, Evelyn’s needed to be positioned as the premium chocolate sauce for your indulgent pleasure. It is made from the finest ingredients, including a carefully selected blend of Fairtrade and organic cocoa. It is both a recipe and a process and is handmade in a small English village, with love.

How the final design was conceived

A thorough audit of the market segment was conducted. From this emerged the brand essence of 'Indulgent Pleasure'. The brandmark was inspired by the idea of a signature as a testament to quality, authenticity and a personal touch. This in turn reinforces the hand-made quality of Evelyn’s. The ‘E’ monogram creates an intricate pattern to position Evelyn’s as a luxury brand in the its category.

Indication of how successful the outcome was in the market

Evelyn’s Chocolaty Sauce has become a favourite in deli's and high end speciality stores across the United Kingdom. The founder, originally operating out of a farm in the North of England could hardly keep up with initial demand. In addition, Evelyn's Chocolatey Sauce has been awarded numerous taste awards.

Credits

Name Company Position
Lumkile Zitha JansenHarris Senior Designer
Darien Harris JansenHarris Creative Partner
Viki Harris JansenHarris Managing Partner