2013 Winners & Shortlists

AL ISLAMI RANGE

Client/BrandAL ISLAMI
Product/ServiceAL ISLAMI PROPOSES A RANGE OF QUALITY PRODUCTS THAT ARE 100% REAL HALAL
EntrantTEAM CREATIF Paris, FRANCE
Type of EntryDesign
CategoryPACKAGING
Entrant Company TEAM CREATIF Paris, FRANCE
Advertising Agency TEAM CREATIF Paris, FRANCE

Brief Explanation

Strongly reassure Mothers through the Fountain of Halal Goodness ,with natural, generous and high quality visuals on packaging.

The Brief

Briefing: Increase the perception of high quality product, based on a real Halal expertise for 30 years, in line with Islamic values but accessible to ALL.

How the final design was conceived

A recognition of the solid Al Islami values, highlighting the confidence and trust between the brand and its consumers .

Indication of how successful the outcome was in the market

Too early

Credits

Name Company Position
Marion Forestier Team Creatif Senior Account Manager
Yvon Peltier Team Creatif Strategic Director
Olivier Dognon Team Creatif Creative Director
Guy Ringelstein Team Creatif Creative Director
Sylvia Vitale Rotta Team Creatif Group Ceo
Aziz Iraqi Al Islami Commercial Director
Hasha Hisham Al Islami Marketing Manager
Marwan R. Al Garem Al Islami Ceo