2013 Winners & Shortlists

HAVE A FUN FLASHBACK

BrandWATANIYA TELECOM
Product/ServiceDESKTOP CALENDAR
EntrantIMPACT & ECHO BBDO Safat , KUWAIT
CategoryFLYERS, TICKETS, INVITATIONS, POSTCARDS, CALENDARS, CHRISTMAS AND OTHER GREETINGS CARDS
Entrant Company IMPACT & ECHO BBDO Safat, KUWAIT
Advertising Agency IMPACT & ECHO BBDO Safat, KUWAIT

Brief Explanation

Desktop calendars tend to become blind spots over time. With Social Media on Mobile Phones growing in popularity, we saw an opportunity to connect with our audience in an engaging manner using this traditional inanimate object.

The Brief

Design the annual desktop calendar into a memorable communication piece while showcasing Wataniya Telecom as a brand that is synonymous with enjoyable surprises.

How the final design was conceived

What if, iconic personalities of yesteryear had today’s social tools? We linked a social channel around their persona, which naturally lend to quirky executions. Facebook and Instagram links were introduced to prompt participation and carry on the fun and engagement every month. At the beginning of each month, a new artwork is posted on Wataniya's Facebook and Instagram page. Thereby ensuring the audience will keep returning to our social channels to post new comments and share it with their followers. An extra push was given in the form of prizes, so that visitors get rewarded for their creative comments.

Indication of how successful the outcome was in the market

Thousands of calls requesting calendars. Most popular bloggers in Kuwait mentioned the calendar on Instagram, Twitter and some on their blogs. Wataniya Facebook and Instagram pages are receiving a lot of related comments day by day. Wataniya Facebook and Instagram fan base increased substantially and the engagement tripled for this activity. People continue to visit the pages not only to comment, by also follow the trail of hilarious messages being posted; thereby ensuring constant traffic.

Credits

Name Company Role
Ahmed Khader Impact/Echo Bbdo Graphic Designer
Yasser Al Khamouse Impact/Echo Bbdo Graphic Designer
Mukesh Makhijani Impact/Echo Bbdo Creative Services Manager
Fatima Qadfan Impact/Echo Bbdo Social Media Executive
Alejandro Barreto Impact/Echo Bbdo Senior Digital Manager
Abdulaziz Bukhamseen Impact/Echo Bbdo Social Community Manager
Hadi Abdel Majeed Impact/Echo Bbdo Group Account Director
Sarah M. Mobasher Impact/Echo Bbdo Account Executive
Hussein Ali Hammoud Impact/Echo Bbdo Account Director
Aeid Hassoun Impact/Echo Bbdo Senior Arabic Copywriter
Laila Al Gharabally Impact/Echo Bbdo English Copywriter
Akram Rehayel Impact/Echo Bbdo Art Director
Yara Raffoul Impact/Echo Bbdo Art Director
George Rizkallah Impact/Echo Bbdo Art Director
Ramy Aziz Labib Impact/Echo Bbdo Associate Creative Director
Lokesh Achaiah Impact/Echo Bbdo Associate Creative Director
Cesar Jachan Impact/Echo Bbdo Executive Creative Director