2013 Winners & Shortlists

Brief Explanation

Create an identity that combines a classic and contemporary aesthetic giving importance to the brand ethos.

The Brief

M&B is a Dubai based independent brand communication and design agency. Each of M&B’s clients works directly with one or more of the partners. This reflects our conviction that great creativity cannot happen without passion, intelligence and personal commitment. M&B believe the design process should be a dialogue between you, us and the relevant audience.

How the final design was conceived

The visual identity is developed around the ampersand symbolising partnerships. The '&' is key to the brands collaborative approach with clients, partners and suppliers. It all started with the bold typographic monogram embodying the co-founders partnership. A mixture of stainless steel and wood set the tone for the studio environment. Printing techniques, including embossing on recycled papers and card were carefully chosen to elevate the minimal design and in tune with the brands advocacy of sustainability.

Indication of how successful the outcome was in the market

Moloobhoy & Brown successfully launched in early 2012. We ended up with a name and design identity that has been a conversation starter with every new client at every meeting we've had.