Brand | RIVOLI GROUP |
Product/Service | EYE CARE |
Entrant | MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES |
Category | STATIONERY |
Entrant Company
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MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Our goal was to reinforce the brand’s new aesthetic and provide a practical use for the customer.
We wanted to highlight that EyeZone’s skilled eye care professionals are dedicated to providing customers with the best eye care.
The Brief
Create a new identity for EyeZone - a chain of premium eyewear stores that offer a bouquet of luxury brands in sunglasses, optical frames, contact and prescription lenses. Highlight that EyeZone's primary focus is to provide customers with reliable and accurate eye checks and is to be recognised as a leader in eye care solutions in the region.
How the final design was conceived
The identity we developed was an adaptation of a Snellen which would form a core component of the new brand. We designed a business card with dual functionality - combining the Snellen identity on the front of the card with a prescription form on the reverse, ensuring that clients would always carry the business/prescription card with them and be reminded of their superior EyeZone customer experience.
Indication of how successful the outcome was in the market
EyeZone has introduced and positioned itself as as a strong competitor in the eyewear and eye care market.
The new identity business card effectively communicated EyeZone's commitment to eye care and clients have responded by keeping their skilled optometrists busier than ever.
Credits
Elliott Brown |
Moloobhoy/Brown |
Creative Director |
Hussain Moloobhoy |
Moloobhoy/Brown |
Creative Director |