2013 Winners & Shortlists

Brief Explanation

Our goal was to reinforce the brand’s new aesthetic and provide a practical use for the customer. We wanted to highlight that EyeZone’s skilled eye care professionals are dedicated to providing customers with the best eye care.

The Brief

Create a new identity for EyeZone - a chain of premium eyewear stores that offer a bouquet of luxury brands in sunglasses, optical frames, contact and prescription lenses. Highlight that EyeZone's primary focus is to provide customers with reliable and accurate eye checks and is to be recognised as a leader in eye care solutions in the region.

How the final design was conceived

The identity we developed was an adaptation of a Snellen which would form a core component of the new brand. We designed a business card with dual functionality - combining the Snellen identity on the front of the card with a prescription form on the reverse, ensuring that clients would always carry the business/prescription card with them and be reminded of their superior EyeZone customer experience.

Indication of how successful the outcome was in the market

EyeZone has introduced and positioned itself as as a strong competitor in the eyewear and eye care market. The new identity business card effectively communicated EyeZone's commitment to eye care and clients have responded by keeping their skilled optometrists busier than ever.