2013 Winners & Shortlists

POST AN IDEA

BrandVODAFONE
Product/ServiceCSR CAMPAIGN
EntrantAGENCY 222 Doha, QATAR
CategoryENVIRONMENTAL DESIGN
Entrant Company AGENCY 222 Doha, QATAR
Advertising Agency AGENCY 222 Doha, QATAR

Brief Explanation

Convince people that giving an idea is better than giving money.

The Brief

Encourage people to submit ideas to help good causes in Qatar through Vodafone’s ‘World of Difference’ initiative.

How the final design was conceived

We used post-it notes to create posters showing some of the ideas Vodafone has funded in previous years. People posted their own ideas, and as the art spread on social sites, thousands more were shared. The best ideas were picked and are now receiving funding.

Indication of how successful the outcome was in the market

The campaign is ongoing and results are still being generated.

Credits

Name Company Role
Tim Styles Agency 222 Executive Creative Director
Fergus O'hare Agency 222 Creative Director
Sameh George Agency 222 Art Director/Copywriter
Youssef Gadallah Agency 222 Art Director/Copywriter
Dale Mccarthy Agency 222 Art Director
Hossam Elgharably Agency 222 Copywriter
Ebaa El Melik Agency 222 Account Executive