Brand | VODAFONE |
Product/Service | CSR CAMPAIGN |
Entrant | AGENCY 222 Doha, QATAR |
Category | ENVIRONMENTAL DESIGN |
Entrant Company
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AGENCY 222 Doha, QATAR
|
Advertising Agency
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AGENCY 222 Doha, QATAR
|
Brief Explanation
Convince people that giving an idea is better than giving money.
The Brief
Encourage people to submit ideas to help good causes in Qatar through Vodafone’s ‘World of Difference’ initiative.
How the final design was conceived
We used post-it notes to create posters showing some of the ideas Vodafone has funded in previous years. People posted their own ideas, and as the art spread on social sites, thousands more were shared. The best ideas were picked and are now receiving funding.
Indication of how successful the outcome was in the market
The campaign is ongoing and results are still being generated.
Credits
Tim Styles |
Agency 222 |
Executive Creative Director |
Fergus O'hare |
Agency 222 |
Creative Director |
Sameh George |
Agency 222 |
Art Director/Copywriter |
Youssef Gadallah |
Agency 222 |
Art Director/Copywriter |
Dale Mccarthy |
Agency 222 |
Art Director |
Hossam Elgharably |
Agency 222 |
Copywriter |
Ebaa El Melik |
Agency 222 |
Account Executive |