2013 Winners & Shortlists

Brief Explanation

While aiming to portray the festive season spirit, we also had to ensure that the card respected the local culture of Qatar and its people.

The Brief

Create a New Year Card to show our gratitude to our clients and partners – and to send out a greetings message for the New Year.

How the final design was conceived

We utilized the TBWA logo as foundation in the design and generated a stream of clever and relevant cards. With votes from all team members, the favourite design was selected and produced.

Indication of how successful the outcome was in the market

Compliments all-round. Everyone loved the witty, visual play on the cover.