2013 Winners & Shortlists

MOTOR INSURANCE

Client/BrandNOBLE INSURANCE BROKER & CONSULTANT CO
Product/ServiceINSURANCE COMPANY
EntrantSPECTRUM7 MEDIA, UNITED ARAB EMIRATES
Type of EntryDesign
CategorySTATIONERY
Entrant Company SPECTRUM7 MEDIA, UNITED ARAB EMIRATES
Advertising Agency SPECTRUM7 MEDIA, UNITED ARAB EMIRATES

Brief Explanation

The challenge was to convey that ‘Noble Insurance Broker and Consultant Co. LLC’ had opened a new division for Motor Insurance and provide fast and hassle free services. They also wanted the card to be unique and stay in the memory of the client.

The Brief

The client wanted the cards to be unique and stand out in comparison to other motor insurance brokers, while catering services to elite clientele. He asked us to come up with something out of the box, keeping in mind the nature of his business and clients.

How the final design was conceived

We thought of coming up with a concept which would convey the message that when you buy an insurance you receive a speedy and hassle free service. To synergize both the elite clientele and the speedy service, we decided to use a car of an expensive brand with a distinctive sleeve application where the car was initially damaged and then instantly fixed.

Indication of how successful the outcome was in the market

The result was an increase in sales, and receiving compliments on the distribution of the card. Goal achieved!

Credits

Name Company Position
Ashish Dhongade Spectrum7 Media Associate Creative Director
Sajjad Shawl Spectrum7 Media Group Account Director
Ashish Dhongade Spectrum7 Media Art Director
Nabeel Butt Spectrum7 Media Copy Writer
Renjen Joseph Spectrum7 Media Finalizer/Graphic Designer