2013 Winners & Shortlists

Brief Explanation

From very expensive to cheap and cheerful, the baby products market is highly competitive in the GCC region. Our key objective is to establish a positive presence in a cluttered sector; we chose a memorable and light-hearted approach that runs as an in-store campaign.

The Brief

Established in Denmark LittleMICO is a young brand catering to the mother & child products market. Our task was to create in-store awareness of the LittleMICO Pacifier.

How the final design was conceived

Based on a simple truth that baby can become an irritatingly cranky little monster, how do you shush the mush? The answer: LittleMICO, the cute and fun pacifier that makes babies cute and fun once more.

Indication of how successful the outcome was in the market

The recent roll-out of the campaign leaves no ready data in terms of sales success.