2013 Winners & Shortlists

ONDA POSTER

Client/BrandCIPHER ENTERTAINMENT
Product/ServiceONDA LATIN NIGHT
Entrantquint Dubai, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryPOSTERS
Entrant Company quint Dubai, UNITED ARAB EMIRATES
Advertising Agency quint Dubai, UNITED ARAB EMIRATES

Brief Explanation

We wanted to create an artwork that stood out from other nightlife posters and flyers. The objective was to grab attention and showcase the style and vibe of the night.

The Brief

Casa Latina, the Deep Crates Cartel, et al, wanted to start a new Latin music night in Dubai. They asked us to participate and we designed the poster for Onda. The poster had to have a Latin theme to promote the music and vibe of the night.

How the final design was conceived

We researched Latin American posters and illustrations from the 1960s and 1970s, which went back to the traditions of real poster making. The organisers of Onda promote and support real DJ-ing, using vinyl records; traditional techniques in a contemporary world. We took to painting, but digitally: from a photograph to manual manipulation of digital tools to hand-draw the final artwork, we created a poster with the same look and feel as the party, highlighting colourfulness and authenticity.

Indication of how successful the outcome was in the market

On opening night, the attendees took photographs ‘with’ the poster all night long, filled the venue, and have been coming back every month since. The poster is still being used to promote the night and became part of the identity of Onda.

Credits

Name Company Position
Gyula Deak Quint Founder/Creative Director