2013 Winners & Shortlists

Brief Explanation

We wanted these ads/posters to stand out in the fashion clutter. We wanted them to speak an attitude and a language. We wanted the ads to be talked about.

The Brief

Announce the high status of luxury Lady Fozaza jackets carry.

How the final design was conceived

The idea came from the product itself. Lady Fozaza jackets come with High Shoulders. The Insight: We took a turn and said, let's focus on the its USP, "The Shoulders" and see what we can link it with. And the idea of the Shoulder pets was born. Second challenge was to create a nice design language, and we thought it was better if we created some kind of a pattern that went around the pets. Since the high shoulder pets spoke to other pets, we thought the illustrations needed a little attitude to carry the story.

Indication of how successful the outcome was in the market

The idea has been well received and understood by its intended market. The idea has also been featured on different blogs across the web.