2013 Winners & Shortlists

Brief Explanation

When it comes to giving money away, people have their reservations. Firstly they want to know where their money is going and secondly how it will be used. We needed a creative solution that would physically show how a donation to the Children’s Cancer Center of Lebanon could transform the life of a child.

The Brief

The Children’s Cancer Centre Lebanon treats and cares for children suffering from cancer regardless of a race, sex, ethnicity, religion, nationality or ability to pay – the average cost per child per year varies between $30,000 and $100,000. The Children’s Cancer Center of Lebanon is a non-profit organisation and depends solely on donations to help patients transform back into healthy children. Our objective was simple: Obtain donations, help a child.

How the final design was conceived

We needed to create a medium in which donors could place their donation. This medium was our envelope. We also wanted the envelope to illustrate how a donation could impact on a child’s life. By using a simple mechanic; once a donor placed their donation in the envelope, the illustrated cancer patient transformed into a healthy child again. By visually demonstrating the outcome of a donation, we were able to draw attention to this cause, enticing more people to donate.

Indication of how successful the outcome was in the market

The campaign was recently launched in Lebanon and we have not yet received results.