2013 Winners & Shortlists

Brief Explanation

Key Objective: - Motivation of Employees to participate in the competition Challenges: - Employees being scattered on 3 different floors - One message might not appeal to all departments - Lack of team spirit in the office - Low motivation due to the country’s unrest - Apathetic behavior of staff towards past management initiatives

The Brief

The brief was to increase the motivation level within the FP7 office, because the morale of employees was going downhill since the revolution. People are dying everyday in political clashes. The future doesn’t look too bright. And even work is short on budget, cutting costs and freezing salaries. But because creative ideas only flourish in a fun environment, the brief was in fact to create a motivational poster enough to motivate people to participate in an internal competition, where they submit a plan for FP7 to become fun

How the final design was conceived

We decided to tap upon the typical stereotypes each department has on the other. Because the only interaction between the different floors/ departments is always work related, it was easy to spot the everyday misunderstandings that take place between them, and use them to design character profiles to represent each department in the eyes of other. All we had to do is highlight the problem. We hang those posters each in the right department to confront every person with how they might be perceived outside their department to provoke a reaction to change this perception by participating in the competition.

Indication of how successful the outcome was in the market

The posters indeed provoked a reaction in every department. 30% of employees from 3 different departments participated. The planning department, who won a team-bonding outing in the competition, ended up inviting the whole agency to it. And it did not just stop there, because people eventually decided to change their work attitude and blend together outside of work. The creative department for instance transformed a desk into a ping-pong table, bought rackets and a ball, and every time members of other departments pass by, they challenge them to a game and if they’re lucky it can even be a double game.