2013 Winners & Shortlists

Brief Explanation

The benefits of employing Rajiv's dog training techniques had to be communicated in a simple and effective manner.

The Brief

Mr. Rajiv Saini is a freelance dog-trainer with a non-existent marketing budget. He had to make a big impression the first time he met prospective clients. And also make it memorable enough so that they will discuss it with their family who might be a part of the decision-making process.

How the final design was conceived

It’s frustrating to have an uncontrolled pet in the house. We wanted to communicate to clients that after undergoing Rajiv’s training course their canine pet will be well-mannered and will respond very well to their suggestions, as if they have the remote control.

Indication of how successful the outcome was in the market

People connected with the idea immediately and took Rajiv's visiting card back to their families. It was memorable and almost everyone who took a card called him or referred Rajiv's services to someone.