2013 Winners & Shortlists

Brief Explanation

One of the main objectives of the giveaway was to add value to the overall Land Rover customer experience, while staying within the realm of adventure, with a fun but functional solution.

The Brief

In celebration of the New Year, Land Rover wanted to create a giveaway to encourage owners to make the most of their vehicles and reinforce the brand’s long-standing association with outdoor adventure.

How the final design was conceived

We created a special card to help owners better prepare for what their next adventure may have in store, by showing them how ordinary objects can be turned into extraordinary tools for the outdoors. From the string used for wrapping, down to the 100% cotton paper it was printed on that also doubles as a bandage, the card was designed to be completely functional in the outdoors. With each object actually attached, we placed the giveaway in all vehicles at Land Rover service centres across the region, as a handy kit for owners to keep in their car.

Indication of how successful the outcome was in the market

The giveaways were placed in Land Rover cars serviced during the first quarter, currently totaling at 17,562 cars for the months of January and February 2013. Land Rover was extremely pleased with the positive response garnered by the giveaways. Some owners even asked for a second card to share with their friends.