2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A04 Use of Digital in a Promotional Campaign
THE RANDOM ROAD
STANDARD CHARTERED BANK / AUTO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SMART UNLOCK BEIRUT COMPETITION
T.GARGOUR & FILS / SMART
JWT Beirut LEBANON
Short List
BEATS ON TWITTER CONCERT
HP MIDDLE EAST / DM4 BEATS EDITION
Y&R DUBAI UNITED ARAB EMIRATES
G20
UAE MINISTRY OF FOREIGN AFFAIRS / UAE PARTICIPATION AT 2011 G20 SUMMIT IN FRANCE
ZED COMMUNICATIONS Dubai UNITED ARAB EMIRATES
B01 Corporate Image & Information
PEPSI MIXER QUSAI
PEPSI ARABIA / PEPSI MIXER
FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES
ANA ARABI
QTEL / TELECOMMUNICATION
LEO BURNETT QATAR Doha QATAR
FAKE IT ALL
BRAND PROTECTION GROUP / ANTI-COUNTERFEIT AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
SPRITE CRICKET STARS
COCA-COLA / SPRITE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Grand Prix
TREE
BKP MUSIC / BKP
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
TODAY I WILL
COCA-COLA / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE EXPERIENTIAL SPACE
DEPECHEMODE / 6:05
JWT Beirut LEBANON
B02 Consumer Products & Services
MALE GROOMING
PHILIPS / MALE GROOMING
CARAT Dubai UNITED ARAB EMIRATES
LUX BEAUTY GALLERY
UNILEVER / SOAPS AND SHOWER GELS
JWT Jeddah SAUDI ARABIA
MEET YOUR NEIGHBOR
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
DRINK & TALK
PEPSICO EGYPT / PEPSI
IMPACT/BBDO Cairo EGYPT
TIDE SMART BAG
PROCTER & GAMBLE / TIDE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Silver
BECOME A BANKER
EMIRATES NBD / EMIRATES NBD
MEC Dubai UNITED ARAB EMIRATES
BABYSHOP BE THE NEXT STAR
LANDMARK GROUP / BABYSHOP
MEC Dubai UNITED ARAB EMIRATES
RODEO BULL YEEHAW
SONY ERICSSON / XPERIA MINI & MINI PRO
MEC Dubai UNITED ARAB EMIRATES
GLOVES
ROADS & TRANSPORT AUTHORITY / DUBAI METRO
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
Short List
THE CHOCOLATE CODE
CHOCO'A / CORPORATE GIFTING
WUNDERMAN Dubai UNITED ARAB EMIRATES
JAM WITH THE JUKE
NISSAN MIDDLE EAST / NISSAN JUKE
TATTOO FZ LLC UNITED ARAB EMIRATES
BEATS ON TWITTER CONCERT
HP MIDDLE EAST / DM4 BEATS EDITION
Y&R DUBAI UNITED ARAB EMIRATES
JUKE MISSIONS
ARABIAN AUTOMOBILES COMPANY / NISSAN JUKE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WHAT'S CHRISTMAS WITHOUT RED & GREEN?
BRASSERIE ALMAZA / HEINEKEN
JWT Beirut LEBANON
THE ‘HEADLINE NEWS’ CUP SLEEVE
AL NISR PUBLISHING / GULF NEWS
Y&R DUBAI UNITED ARAB EMIRATES
Gold
KIMO CONO PROMO
NESTLÉ ICE CREAM / KIMO CONO
JWT Cairo EGYPT
MOBINIL CHEROKEE
MOBINIL / TELECOM
LEO BURNETT CAIRO EGYPT
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
SMIRNOFF DOUBLE TROUBLE
DIAGEO LEBANON / SMIRNOFF RED
JWT Beirut LEBANON
SMART UNLOCK BEIRUT COMPETITION
T.GARGOUR & FILS / SMART
JWT Beirut LEBANON
SABB CREDIT CARDS
THE SAUDI BRITISH BANK / CREDIT CARDS
JWT Riyadh SAUDI ARABIA
B03 Business Products & Services
STRESS FREE DAY
TAWUNIYA / NEW FINANCIAL SYSTEM
TARGETS LEO BURNETT Riyadh SAUDI ARABIA
B04 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
COUGHING POSTER
NAQA ANTI-SMOKING CHARITABLE ASSOCIATION / SECONDHAND SMOKE
FP7/RUH Riyadh SAUDI ARABIA
Short List
REYADA GUERRILLA
SOCIAL DEVELOPMENT CENTER / ENTREPRENEURSHIP
DAROTAKWIN BAHRAIN
DISCOVER LIFE AT WORK CAREERS CONVENTION
TAMKEEN / CAREERS CONVENTION
DAROTAKWIN BAHRAIN
TAWUNIYA SOMALIA DONATION
TAWUNIYA / DONATION
TARGETS LEO BURNETT Riyadh SAUDI ARABIA
REPERCUSSIONS
REPERCUSSIONS COLLECTIVE / REPERCUSSIONS EVENT
TAGBRANDS Beirut LEBANON
FOR THE PLANET BY THE PEOPLE
TETRA PAK / GIVEAWAY
EURO RSCG BEIRUT LEBANON
BREAK THE SILENCE
HIMAYA / NGO/ CHILD SEXUAL ABUSE AWARENESS CAMPAIGN
LEO BURNETT BEIRUT LEBANON
Short List
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
BUCKLE UP
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Integrated Campaign Led By Promo & Activation
A BRAVE NEW BEER
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON
THE NOKIA APP PATROL
NOKIA LEVANT / STORE.NOKIA.COM
INTERESTING TIMES Beirut LEBANON
MINI MIDDLE EAST DRIVE OUT LOUD FESTIVAL
MINI MIDDLE EAST / AUTOMOBILES
PLAN.NET MIDDLE EAST Dubai UNITED ARAB EMIRATES
WIN A YEAR ON THE HOUSE!
CITYMAX HOTELS / SPORTS LOUNGE IN CITYMAX AL BARSHA & BUR DUBAI
PROMOSEVEN 360 Dubai UNITED ARAB EMIRATES
PROPERTY LEASING VIRTUAL TOUR
DUBAI PROPERTIES GROUP / SHOROOQ AND GHOROOB
THEADKITCHEN Dubai UNITED ARAB EMIRATES
KFC BUCKET RUN
KFC / THE BUCKET RUN
INITIATIVE Dubai UNITED ARAB EMIRATES