| Brand | MOBINIL |
| Product/Service | TELECOM |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Use of Digital in a Promotional Campaign |
| Entrant Company: | LEO BURNETT CAIRO, EGYPT |
| Sales Promotion/Advertising Agency: | LEO BURNETT CAIRO, EGYPT |
The Brief
Creating loyalty platform for Mobinil customers.
Describe how the promotion developed from concept to implementation
Since the initiation of the Egyptian Revolution, Fridays became a very special week of the day for all Egyptians. Given this given fact, we came up with the idea of making every Friday a feast for all Mobinil Customers offering them special offers.
Describe the success of the promotion with both client and consumer including some quantifiable results
Mobinil could exceed all its promotional target; which was almost doubled. (Actual figures are confidential)
Explain why the method of promotion was most relevant to the product or service
It was about engaging Mobinil directly with it consumers in a way that they share their special moments with Mobinil.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Yahya Ismail |
Leo Burnett |
Associate Creative Director |
| Ahmed Hamdallah |
Leo Burnett |
Art Director |
| Bassem Gad |
Leo Burnett |
Art Director |
| Sherif Doss |
Leo Burnett |
Copywriter |
| Eslam Aboul Enein |
Leo Burnett |
Graphic Designer |
| Ayman Nassar |
|
Photographer |
| Mohamed Aboul Enein |
Leo Burnett |
Communication Director |
| Heidi El Guindy |
Leo Burnett |
Communication Executive |