2012 Winners & Shortlists

CRADLE

BrandSAATCHI & SAATCHI
Product/ServiceSAATCHI & SAATCHI
EntrantSAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
CategoryNew Product Launch/Re-launch
Entrant Company:SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Sales Promotion/Advertising Agency:SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES

The Brief

To let every potential client in our new 54 storey building know that we had moved and that they could now find one of the most creative advertising agencies in the world on the 40th floor.

Describe how the promotion developed from concept to implementation

As we discussed ways in which we could announce our arrival in the building and start conversations with possible clients, a window cleaner cradle appeared outside the office window. Bingo. We had our very own unique moving billboard.

Describe the success of the promotion with both client and consumer including some quantifiable results

The agency developed 9 new business leads from the promotion out of the 80 offices in the tower. More than a 10% success rate in driving what would have remained unknown neighbours to discuss their business problems.

Explain why the method of promotion was most relevant to the product or service

As an advertising agency, we are all about grabbing the attention of our audience in an unexpected fashion. The window cleaner cradle was a perfect because it allowed us to pay a visit to every office on every floor and deliver our message in a fresh way.

Credits

Name Company Role
Sion Scott-Wilson Saatchi & Saatchi Executive Creative Director
Neil Harrison Saatchi & Saatchi Copywriter
Anjum Shaikh Saatchi & Saatchi Art Director