| Brand | HP MIDDLE EAST |
| Product/Service | DM4 BEATS EDITION |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Consumer Products |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
HP partnered with David Guetta to celebrate the release of the new dm4 Beats Edition, a laptop with great sound quality and built-in subwoofer. They asked us to create word-of-mouth around this event.
We created the Beats On Twitter Concert, a virtual concert with David Guetta. After logging in to the microsite, the user and its Twitter followers were given pixel art bodies, which danced along with the music.
And to promote the DM4 Beats Edition, different banners were unfolded informing users about some of the features of the latest HP laptop.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Joseph Bihag |
Y&R Dubai |
Creative Director/Art Director/Copywriter |
| Guillaume Calmelet |
Y&R Dubai |
Copywriter |
| Samar Sidani |
Y&R Dubai |
Designer |
| Shaik Shibli |
Y&R Dubai |
Account Director |
| Tattoo 360 |
Tattoo 360 |
Web Development |
| Afroz Nawaf |
Hewlett Packard |
Commercial And Value Manager |
| Ashley Kent |
Y&R Dubai |
Account Executive |