2012 Winners & Shortlists

NISSAN QASHQAI EGYPT

BrandNISSAN MOTOR EGYPT
Product/ServiceNISSAN QASHQAI
EntrantICON CREATIONS Cairo, EGYPT
CategoryConsumer Products
Entrant Company:ICON CREATIONS Cairo, EGYPT
Advertising/Web Design Agency:ICON CREATIONS Cairo, EGYPT

Brief Explanation

Nissan Egypt were planning to launch the new Qashqai in Egypt, they wanted to create a microsite for the car that gives the urban feeling aligned with the international advertising guidelines. We thought there’s nothing better for that than having the car in your own garage. Our aim was to give a full experience, even beyond a test drive. In our digital garage, we kept the user updated with the news, galleries and videos for the Qashqai. And we didn’t miss the old-school garage tools to repaint it or to get to know more of what’s under the hood.

Credits

Name Company Role
Ali Shaaban Icon Creations Managing Director
Ehab Mohsen Creative Director