2012 Winners & Shortlists

WHAT'S CHRISTMAS WITHOUT RED & GREEN?

Bronze
BrandBRASSERIE ALMAZA
Product/ServiceHEINEKEN
EntrantJWT Beirut, LEBANON
CategoryIntegrated Campaign led by Interactive
Entrant Company:JWT Beirut, LEBANON
Advertising/Web Design Agency:JWT Beirut, LEBANON

Brief Explanation

A giant Heineken bottle made of 1.8km of neon light was created in a high traffic area in Beirut.It was missing its red and green,and invited all the Lebanese to light it up on www.coloryourchristmas.com.A website in direct sync with the giant bottle and online banners displayed on Timeout-Beirut website. People used their Facebook accounts to light it up in real time,display their names on the bottle and track its progress.The giant bottle was fully lit on Christmas Eve. In 12 days, coloryourchristmas.com gathered unique visitors from 1,132 cities & generated more than 76 million impressions through social networks.