2012 Winners & Shortlists

WHAT'S CHRISTMAS WITHOUT RED & GREEN

BrandBRASSERIE ALMAZA
Product/ServiceHEINEKEN
EntrantJWT Beirut, LEBANON
CategoryConsumer Products
Entrant Company:JWT Beirut, LEBANON
Advertising/Web Design Agency:JWT Beirut, LEBANON

Brief Explanation

A giant Heineken bottle made of 1.8km of neon light was created in a high traffic area in Beirut. It was missing its red and green, and invited all the Lebanese to light it up on www.coloryourchristmas.com. A website in direct sync with the giant bottle. People used their Facebook accounts to light it up in real time, display their names on the bottle and track its progress. The giant bottle was fully lit on Christmas Eve. In 12 days, coloryourchristmas.com gathered unique visitors from 1,132 cities & generated more than 76 million impressions through social networks.